We built PATO because gyms deserve better tools.
Most gym software was designed for enterprise chains with dedicated IT teams. Small gyms — the ones that actually know their members' names — get stuck with overpriced, overcomplicated platforms that their members never open. We think that's backwards.
The Problem
Small gym owners wear every hat. They coach, they clean, they handle billing, they chase no-shows, they post on social media, and somehow they're also supposed to "engage members digitally." The tools available to them are either too expensive, too complex, or too generic to make a real difference.
Meanwhile, members download the gym's app, open it twice, and forget it exists. The app becomes another icon collecting dust. Engagement drops. Members quietly cancel. The gym never sees it coming.
What PATO Does Differently
PATO is an AI-powered operating system designed specifically for gyms of all sizes. Instead of giving members another dashboard to ignore, we give them a chat-based companion — an AI coach that tracks their meals, logs their workouts, builds their plans, and keeps them accountable through gamification, streaks, and real rewards.
For gym owners, PATO surfaces the data that actually matters: who's at risk of leaving, who's on a hot streak, and which members need a quick check-in. No more guessing. No more silent churn.
Our Values
Simplicity over features
If it takes a training session to learn, it's too complicated. Every feature earns its place by being useful, not impressive.
Real engagement, not vanity metrics
We measure success by members who keep showing up, not app downloads or page views.
Built for the underdog
Enterprise chains have armies of developers. We build for the gym owner who does everything themselves — and makes it look easy.
Privacy by default
Members own their data. We don't sell it, share it with advertisers, or use it to train AI models. Full stop.
Built in Aotearoa
PATO is designed and built in New Zealand by Neziak Design. We started with NZ gyms and are expanding to serve gyms everywhere.
Get in Touch
Got questions, feedback, or want to see PATO in action? Email us at hi@pato.nz