Why Your Members Ghost You (And How to Stop It)
Boost gym member retention by understanding common churn reasons. Discover how a member engagement app like PATO can keep your community thriving. Learn more.
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The Evolution of the Fitness Industry — PATO x The Melding Muse feat. Colin Walker (Life Fitness NZ)
PATO founder Esty talks with Colin Walker, General Manager of Life Fitness NZ, about the evolution of the fitness industry, diet, recovery, and the future of gym technology. Watch the full episode from The Melding Muse podcast.
Why Your Gym Isn’t Just a Gym Anymore — It’s Your Crew
Boost your gym member experience with a strong community. Discover how social connection and engagement turn workouts into a lifestyle, keeping you motivated all autumn.
How Your Gym Can Fuel Members’ Health (Without Being a Dietitian)
Unlock better member retention with effective gym nutrition guidance. Learn how to support members' health goals without needing a dietitian. Built in Aotearoa.
Beyond the Workout: Why Recovery is Your Gym’s Secret to Engaged Members
Boost gym member engagement by teaching the science of recovery. Learn why active recovery, smart tracking, and mental wellness are key to keeping members motivated and seeing results this autumn.
Your Gym’s Secret Weapon Against the Loneliness Epidemic
What if I told you your biggest competitor isn’t the new F45 down the road or the 24/7 budget gym?…
The Daylight Saving Hangover: Reset Your Body Clock
Ever notice that sluggish, slightly ‘off’ feeling in the week after the clocks go back? It’s not just in your…
Beyond Reps & Sets: AI & Autonomic Stress Tracking
Are Your Members Training Hard or Just Tiring Themselves Out? Here’s a tough question: what if the biggest reason your…
How AI Finds Your Gym’s Unsung ‘Good Sorts’
Who’s the most valuable member in your gym? Is it the powerlifter hitting a new personal best, or the person…
The Supplement Trap: An AI Guide for NZ Gyms
Ever walked past the supplement aisle in a health shop? It’s a sensory overload of massive tubs, bold claims, and…
Train for the Tramp: Your ANZAC Weekend Fitness Plan
Got your pack, boots, and scroggin sorted for the ANZAC long weekend? It’s that time of year when half of…
The Domino Effect of One Missed Autumn Workout
What if the biggest threat to your gym’s retention isn’t a shiny new competitor, but a single rainy Tuesday in…
Predicting the Autumn Slump with AI & Wearable Data
What if you could see the winter slump coming before your members even miss a single session? We all know…
The ‘Winter Bulk’ is Dead: Redefining Gym Goals
Let’s be honest, the fitness industry has been stuck on the same old record for years: get shredded for summer,…